The Weak Ties That Bind, Part 2/2
Weak Ties are a Powerful Propellant that Fuels Incentive Markets
Infinite Incentive markets secret sauce: Weak ties
Weak ties are totally underutilized, especially on the internet. What’s more, we think there is a simple way to systematically find and exploit these connections, which is why we need Infinite Incentive markets. The combination of incentives and blockchain technology can be an effective way of cultivating weak ties. Incentives make it worthwhile for people to join a network. Blockchain technology creates the security, scalability, and auditability of the network — and it does this in a completely trustless way. A blockchain-driven incentive market connects everyone through multiple paths, reducing the reliance on specific bridge nodes and increasing the effectiveness of the entire network as a result.
Restore value attribution.
Everyone will reconstruct the same chain of referrals by querying the smart ledger associated with blockchains, so value attribution is unambiguous. This is important because people will contribute if they believe they will be rewarded accordingly, and blockchain makes this possible.
Provide for trustless exchange.
Blockchain allows the formation of distributed exchange, where parties don’t have to trust each other to exchange assets. Furthermore, sponsoring organizations can deliver value to a user without being in a trust relationship with each other.
Scalable at Internet size.
Incentive markets and recursive incentives to date have not reached internet scale. Part of our thesis is that blockchain properties are unique and facilitate a complex contour of trust forming among a spirited community, that facilitates the scaling of these types of networks. We also address certain problems such as Sybil attacks generally, facilitating creation of ad hoc incentive programs that benefit the world.



